Some people call me Padre…

For my day job, I am an Assistant Professor of Marketing at the University of Montana School of Business.  I teach and research in the areas of consumer behavior and identity.  I have long dreamed of being an elite athlete and pretend as often as I can on the ultramarathon circuit.  I’m still searching for the perfect race with help from some incredible sponsors (Patagonia, PowerBar, UltrAspire, Barlean’s, RestWise) and the support of the best wife and kids in the world.  Thanks for stopping by…